Create with SFMC and Pardot

Welcome to

Surf Marketing Force.

A blog created by two marketers, who love Salesforce and all topics related.

Latest from the Blog

Ivan Razine

Blog owner of, SFMC Developer at ENGIE Electrabel, Brussels, 36 y.o. My journey with Salesforce Marketing Cloud (SFMC) has started almost 3 years ago. I used to be a Consultant. After about 1.5 years working for my first client, ENGIE Electrabel, I applied for an internal position at ENGIE and was accepted. I was…

Multi-Factor Authentication

You’ve probably noticed a pop-up message that appears from the recent times once you login into your Marketing Cloud instance telling you to enable Multi-Factor Authentication aka MFA. Why should you enable it? How to do this? You will get all needed information in this article. Currently having MFA enabled is optional but will turn mandatory in the near future. So, better get…

Personalization Strategy: How you should define one

As digital marketeers, we notice the shift from pushing general content and non-personalized campaigns to delivering personalized experiences and understanding what our customers want. One-to-one personalization is the approach that will give you competitive advantage right now and, in the future, will be a ‘must’ for all companies dealing with the customers. It is bound…

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